BUD
To help Hong Kong enterprises capture the opportunities arising from the National 12th Five-Year Plan, the Hong Kong Special Administrative Region Government set up a “Dedicated Fund on Branding, Upgrading and Domestic Sales” (“the BUD Fund“) in June 2012 to assist enterprises in exploring and developing the Mainland market through developing brands, upgrading and restructuring their operations and promoting domestic sales in the Mainland.
“Easy BUD” was launched in June 2023 to expedite the processing of applications involving designated measures with a smaller funding amount.
To assist enterprises to develop the Mainland market through electronic commerce (e-commerce) business, “E-commerce Easy” was launched by the Government on 15 July 2024. It enables enterprises to make use of HK$1,000,000 funding flexibly within the cumulative funding ceiling of HK$7,000,000 per enterprise to implement e-commerce projects for developing their businesses in the Mainland.
What will you get once approved
7 Million
General Application
50%
Project Cost
70
Max Projects
All Year
Application Period
BUD Fund – E-commerce Easy – Scope of Funding
- Online sales platform
- Advertisement (related to the promotion of applicant enterprise’s e-commerce business)
- Mobile application
- Company website
- Other e-commerce related project measures
- External audit fee for approved projects
- Deposit for third-party online sales platform, commission-based service fee, slotting fee payable to third-party online sales platform, etc.
- Live-streaming sales / promotional articles charged on a commission basis, advertising fee charged by third-party online sales platform on a commission basis, etc.
- General office equipment/hardware, software and technological services or solutions for normal business operation
BUD Fund – Easy BUD – Scope of Funding
- Advertising
- Exhibitions (including physical and online mode)
- Travelling and accommodation between Hong Kong and Mainland/FTA/IPPA economies
- Patent/trademark registration
- Testing/certification registration
- Mobile applicationfor promotional purpose
- Company website
- Design & production of promotional materials
- External audit fee for approved projects
- Advertising outside the Mainland, FTA and/or IPPA markets and Hong Kong and, in the case of internet advertising, expenses such as deposit, bonus, slotting fee will not be funded
- Participation in exhibitions outside Mainland, FTA and/or IPPA economies and Hong Kong
- Travelling and accommodation expenses which are not directly linked to the exhibition measure covered by the project, e.g. those arising from general business supervision, liaison, consultation, negotiation, etc. In-town transportation which does not form part of the cross border transportation of trips from Hong Kong to Mainland, FTA and/or IPPA economies and vice versa; and travelling and accommodation outside Mainland, FTA and/or IPPA economies and Hong Kong
Who eligible for BUD Fund
- Registered in Hong Kong under Business Registration Ordinance (Cap.310)
- With Substantive business operation in Hong Kong
- Irrespective of whether they belong to the manufacturing or service sector or whether they already have any business operations in the Mainland, FTA or IPPA economies.
- Listed company in Hong Kong
- Governement subvented organisation
- Subsidiary of any government subvented organisation
IT System and Solutions Supported
Advertising
Mobile Apps
Ecommerce Website
CRM
Booking
ERP
Exhibition
Patent
And more
How to Apply
In the process of BUD application, you may feel overwhelmed when faced with all the back and forth complicated questions and enquiries for clarifications and supporting documents. All of these will affect the application processing time, success rate and final funding amount.
Assist Media’s consulting team has extensive experience and has an in-depth understanding of the entire Technology Voucher Program from application to final report submission. We will keep abreast, follow up and provide recommendations on the entire application to avoid miscommunications during the application and shorten application time. Applicants can effectively utilize funding for project development, increase productivity, upgrade existing system and streamline business transformation.
